Edda GimmesEdda Gimnes is a Swedish designer whose style was never before seen on a South African runway. While mixed emotions ran wild in the audience as holistic forms with cartoonish scribbles glided down the runway, I sat in awe witnessing my very own emotions become warmongers and rage against each other. On the one hand my inner child was delighted by the brevity in the print but my outer adult couldn’t help but question the solace of every element in each garment. I believe the silhouettes were particularly simple so as not to distract from the illustration. It’s as if the illustration was intended to create form and remove the natural intention of 3D and rather impose 2D. Regardless of how we feel about this collection it’s safe to say this is a fine example of how fashion can be as m uch an art as it is a co mm ercial product- not that there’s anything safe about this collection, que my favourite look, #11.
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